Initial design ideas for Digipack

Hi everyone,


Sorry there hasn't been many posts recently, we've been trying to get our coursework done!
This is the back page of our digipack, including all of our song titles.


All of the song titles have some significance to the band and the album. The album is called 'Sleep All Day' which is why I have used a picture of the lead band member sleeping and dreaming of the song titles.


I hope you like the back and please feel free to leave any comments or opinions.


Thanks :)

Filming in Camden

After the unfortunate weather which we were faced with when attempting to film in Brighton, we decided to film in Camden instead. It is well known for its artistic buildings and market stalls, all adding to the setting which we were trying to create. 

There were many benefits from filming in Camden, such as being able to film the graffiti tunnel which is situated just behind Waterloo station. The use of the graffiti gives a unique setting for filming and photography. The time lapse which we created by the river was very successful and looked effective once edited. In addition, the lights and funfair helped to create different focuses and shots. 

However, we could have improved the amount of footage which we managed to film. If we had more time in Camden we may have been able to film more, however it took longer than expected to film certain bits of footage. In addition, in order to improve we could have planned the day better and made a shot list, enabling us to take a wide variety of shots.

Iconic Director Case Study

Spike Jonze is both a film and music video director. He is a respected member of the industry and has directed videos for major artists.

Praise You, Fatboy Slim. Jonze directed the video for Fatboy Slims video, praise you. The video seems to be filmed in bad quality deliberately. The video is based around a group of people dancing in what looks like a shopping center attempting to amuse/annoy members of the public.

 Sabotage, Beastie Boys. In this video there is no correlation between the lyrics and the visuals. Jonze has directed the video to make it look like a 70’s American crime drama. I am uncertain of the meaning behind this, perhaps a contrast to the music.

Drop, The Pharcyde. This entire video is one entire tracking shot but to set it apart from similar videos Jonze has filmed to whole video in reverse, it is very created and extremely well done. It only becomes obvious when the rappers start moving in physically impossible ways.  

Change of Location

Due to the lack of success in Brighton, because of the weather, we have now had to change our location. 

We have decided to locate some of our music video in Camden, London. Therefore, we have a range of different shots we can take. For example, the outside of shops, Camden market and the tube station. 

Also, there is the authorised graffiti tunnel behind of Waterloo station which we can take some creative shots. Moreover, we will buy a travel card which will allow us to travel around London on the tube if we have any other ideas of locations. 

survey monkey

1. Listen to this song: www.youtube.com/watch?v=B4JFmkB3CSE  What sort of characters do you expect to appear in the music video? 

Male with dark hair in a dark suit and hat 

Female with hair tied up in suits 

Males in colourful and modern clothes 

Females with long hair and short dresses 

Other (please specify) 

2. What sort of props do you think we should use in the music video? 

Instruments 

Alcohol 

Cigarettes/Cigars 

Hats 

Other (please specify) 

3. Have you heard of the Ska music genre before? 

Yes 

No 

Not Sure 

4. What are your thoughts on the song choice? 

I really enjoyed it 

It was a good song 

I didn't really like it 

I'm not sure 

I wouldn't choose to listen to that type of music again 

Other (please specify) 

5. What genre of music video do you think the song should belong too? 

Narrative - Has a storyline (e.g. Olly Murs) 

Spectacle - Crazy and mad (e.g. Lady Gaga) 

Image - Focuses on their outfits and looks (e.g. Drake) 

Performance - A band performing (e.g. Coldplay) 

Sexualised - Often females that are shown as sexual objects (e.g. Miley Cyrus) 

Other (please specify) 

6. What is your favourite music genre? 

Ska 

Pop 

R&B 

Drum and Bass 

House 

Rap 

Blues 

Jazz 

Classical 

Other (please specify) 

7. What locations do you expect to see in the video? 

Nightclubs 

Beach/Pier 

Alleyways 

Old Working men's club 

Pubs 

House 

Other (please specify) 

8. What shot types and angles do you expect to see? 

Close-ups (zooms in on a specific part e.g. face) 

Panning shots (Camera moves around the room) 

Mid-shots (shows the upper part of the body or object) 

Low angle shots (shows someone as powerful - looking up at them) 

High angle shot (shows someone as inferior - looks down at them) 

Other (please specify) 

9. What do you think the target audience of our music video will be? 

Under 18's 

18-21 year olds 

22-40 year olds 

41-59 year olds 

60+ year olds 

Other (please specify) 

10. Are there any other features that you expect from the music video? 

Genre Characteristics

Below are two examples of music videos from our chosen music genre, which is of course ska. These videos have common traits. The performers are all male, if there is ever a female in a ska music video then they are usually being objectified. There is often a theme of narcotics and or alcohol consumption. The seaside also seems to be a popular setting for ska videos. 

This is a screenshot from the specials music video, A Message To You Rudy. This video features all male performers. As you can see the band is dressed in genre typical clothing.  

This is a screenshot Bad Manners music video, Walking In The Sunshine. As you can see it shows some of the characteristics i previously described. The performers are all male and they are at the seaside. 

Final Design for Digipack Back Cover

This is the final design for the back cover of our digipack. We decided to use the two tone man to indicate the main artist sleeping and the bubble above his head, which is his dreaming bubble, contains the names of all of the songs in the album. The window and light room represents that it is during the day and therefore links to the name of the album 'sleep all day'. The checkered border is a convention often used by Ska artists on their album covers or magazine adverts, therefore we have used this to fit in with the genre.

Work In Progress

This lesson we decided to attempt some green screening for our music video. This way we can experiment with shot types and see what creativity we can inject into our footage.

Audience expectations and feedback

I uploaded a screenshot of the Pixlr and the Pinterest that I made which displayed the different props, hair styles, make up and costumes that we would be using in our music video. The majority of the feedback was very positive, however I think that we need to add more examples to the list in order to give people more of an idea about of what we are planning to do and how we are going to try to make it as effective as possible.