Jonas Åkerlund (Hans Uno Jonas Åkerlund) is a Swedish director and drummer. He is best known for directing music videos, which are often mock forms of movie trailers and short films. He has worked with a variety of high-profile artists such as, Britney Spears, Metallica, Christina Aguilera, U2, Blink-182, Pink, Rammstein, Lady Gaga and Madonna (multiple times) - With her song "Ray of Light" he won a Grammy Award for Best Music Video, Short Form and a record seven awards at the 1998 MTV Video Music Awards, including Video of the Year.
Jonas got his first 'break' when he was the main director for Roxette, a Swedish Duo Band. Recently, he has even worked with the 'current' top artists, Beyonce and Taylor Swift. The director and drummer creates very engaging and exciting music videos, often within the image genre, with hints of performance as well.
Beyonce - Superpower
The shallow focus on Beyonce as she is walking through the centre of the frame represents that she is the key figure within the music video. The background is effective as it contrasts with the colours of her outfit; which is very reveiling and portrays Beyonce as a sexualised woman. Throughout the video the key focus is on Beyonce representing that it is within the image genre.
Madonna - Ray of Light
This music video consisted of a time lapse throughout the entire song, with occasional scenes of Madonna singing, overlaid onto a background of clouds. The time lapse of daily life occurences was effective as the frame was very fast and didn't get boring. The time lapse and frames of Madonna represent the music video as being in the image genre.
U2 - Beautiful Day
This music video used lots of transitional fading between the clips. The close up of the main singer transitions into a medium shot of him walking. This represents the image genre but also the performance genre as they are part of a band.
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