Initial Ideas

Jade: We were playing around with different props to go with our song Nite Klub, I chose to use the Barbies in order to create a unique scene. I used the barbies with the lyrics ‘all girls are slags’ as the barbies didn’t have any clothes and therefore would have possibly been called ‘slaggy’. I put the barbies into the holes of a stool and put it in front of a drama mirror. I turned the stool around whilst Adam took photos of the barbies so that if the shots were put together it would look like the stool is spinning. I liked the stool aspect of the clip as it was different and represented the barbie dolls as ‘show girls’ or something of that nature. If I did it again I would ensure that no one could be seen in the mirror whilst filming. I think that if we were to use that clip in the real music video then we would need to put more thought into how we are presenting the barbies. 

We experimented with lyrics and visuals, to match up the context of the lyrics with the props and settings available. It was fairly successful however slightly strange. I used an inflatable flamingo as a pillow, for the lyrics “sleep all day”. 

Representation

 For the beginning of the sequence i added a slow motion edit when opening the door to the shop. I did this with a blurred effect over the sequence. By having these two edits it showed the narrative of this pop genre as it made the person seem lonely, perhaps due to a break up.

Further on in the duration of the music video i have desaturated the part when the girl goes on her phone and looks at products. This suggests that it is from the past because the ending of the sequence is her walking back down the aisle. The use of the zooming in to a close up on the girls hand dropping from the store products shows she has just found some devastating news on the phone.

I have experienced the idea of Mulvey's male gaze. However, instead of using the male i have used a female in the sequence. But the female actions are being dictated by the male which follows the theory.

What i would have improved is by adding a split screen onto the middle of the sequence. I would have put the male on the phone on the left side and the female on the right to make it clear they are on the phone together.

Representations

Each still relates to the country and western, this is shown through the mis-en-scene, editing and cinematography. The mis-en-scene reflects the genre as the use of hay bales relates to the countryside and typical country songs. The setting of the field with the tractor in the background is quite relaxing with little spectacle, this could suggest that people would listen to it if they are trying to relax or enjoy that specific music genre. The cinematography also shows the genre as the panning shot in the first scene leads up into the trees, suggesting that it's a relaxing and calming music video. The editing also reflects the genre as the slow motion used shows that the song is quite slow and calm. I was exploring Mulvey's theory throughout the process by being the lead role in the video rather than a male, however the female actions are being dictated by the male.

Representation

The music genre of this video is boy band. This is shown in the video because the actor/artist looks like they are just having fun. The video focuses on them through the camerawork and editing.
To improve it I would use a larger variety of shots, especially those that are typical of the genre. Also, I would include more people in the video, usually in boy band music videos they include a whole band. I could use the effects that I used in this video for the actual music video that I make. This video has allowed me to practice different types of editing.

Representation

The genre of my representation trial video is rock. The shots show this through M-E-S, I am playing a guitar in the video a am also shaking my head at the end to show my passion for the music much like a rockstar. Cinematography also supports the genre through a panning shot of the guitar. Editing supports the genre through the colour isolation giving the footage a rocky vibe.

Record Label Research

The label came to prominence from 1992 onwards releasing countless classics of dark side hard-core and jungle over the next couple of years. The label evolved with the times and by 1994 was one of the leading jungle labels. In the wake of this, the label created a number of subsidiary labels, each showcasing a differing style of music from the main imprint, including 100% Records, 5HQ Recordings, Reformed Records, New Identity, Easymen, F Project, Dubform and lately, Digiform.

Nervous Records is an American record label, of underground house and hip hop, founded in 1991. Noted for early productions by notables including Armand Van Helden, Mood II Swing, Masters at Work and Josh Wink. Arguably, the best-selling and most popular artist on the label is Kim English.

Bad Boy Entertainment (also known as Bad Boy Records) is an American record label founded in 1993 by Sean Combs. Today, it operates as a division of Epic Records, a division of Sony Music Entertainment. They produce Hip Hop and R&B.

Semiotics and Genre Analysis - Olly Murs

Berger/Mulvey/Gauntlett analysis

Choosing a song

I suggested Sylvette 'Sweet Sound' as one of the options for the song for our music video https://soundcloud.com/sylvette123/sweet-sound . This was some of the feedback that my group gave:

Introduction

My name is Louie Brennan-Card, I am studying A2 Media Studies. I am looking forward to developing the project with my group members and exploring what we can accomplish with the resources.

Berger/Mulvey/Gauntlett analysis

Choosing a Song

 I suggested a song that my group could use for the music video (http://www.unsigned.com/thecolours). This is the feedback I received from the rest of my group:

Record Labels

1) Hollywood Records is an American record label of the Disney Music Group. The label focuses in pop, rock, alternative, hip hop, and country genres. The record company has worked with artists such as,  Demi Lovato, Queen, Zendaya, Bea Miller, Martina Stoessel, Breaking Benjamin, Jorge Blanco.

2)  Concord Records is an American record label based in Beverly Hills, California. They issue live recordings from festivals and other venues, including a series of piano recitals from Maybeck Recital Hall in Berkeley, California, by many well-known pianists. Some of the artists include, Andrzej Wasowski, Barney Kessel, Ben Williams Benny Golson, Benny Reid.

3) Greensleeves Records & Publishing is a record label specialising in dancehall and reggae music. They have released records by Red Rat, Anthony Johnson, Barrington Levy, Billy Boyo, Chezidek, Dennis Brown, Dr Alimantado, as well as having a crossover pop hit with Shaggy's "Oh, Carolina".

Ideas for our record label:

For our record label we are going to try and use a round template in order to highlight that it is a CD and it is a common convention for most record label logos. The logo below is perhaps the style of record label which we will use.

How directors use different types of media language to produce creative music videos

This video is explains how directors use different types of media language to produce creative music videos.

Semiotics and genre analysis

Miley cyrus semiotics from St Peters RC Comprehensive

Spectacle Genre Green Screen

Green Screen Practice and Representation Analysis

This video is of my green screen practice, it consists of 3 different settings with different footage.


Last year we didn't really use the green screen, however I have found it rather fun with the new software, final cut pro which we have been using this year. You use the keying effect to get rid of the background and then you drag the picture of the new background underneath the footage so that you it goes behind the footage rather than in front.


Green Screens would be good to use in Spectacle genre videos as you can be creative and work with different setting, props, etc. in order to create your vision. It is also a time efficient and cost effective way of being able to have lots of different background (locations).

Green Screening Practise and Analyisis

This is my green screening practice. It includes five different pieces of footage green screened into different settings.

In the new version of Final Cut, it is very easy to create green screened footage. You just drag and drop the keying effect from the effects tab. This means I am able to do more with my green screened footage.
The hardest bit of green screening is seeing up the lighting when filming it. The lighting needs to be done properly to make sure the editing software can crop the background correctly.
A green screen would be good to use in a spectacle music video. This is because you can have anything in the video that you wouldn't usually be able to do in the real world.

Green Screening Practise and Analyisis

This is my green screening practice. It includes five different pieces of footage green screened into different settings.

In the new version of Final Cut, it is very easy to create green screened footage. You just drag and drop the keying effect from the effects tab. This means I am able to do more with my green screened footage.
The hardest bit of green screening is seeing up the lighting when filming it. The lighting needs to be done properly to make sure the editing software can crop the background correctly.
A green screen would be good to use in a spectacle music video. This is because you can have anything in the video that you wouldn't usually be able to do in the real world.

Genre Stills - Image

After looking at image videos, we edited our stills to represent different styles of the image genre.

The video consists of 3 different images, one which has had writing put over the top, one which has been layered and another which has been split-screened and has a lighting effect. I have used all of these effects in order to try and experiment with different processes and work out which effects suit certain shots and images.

Genre Stills - Narrative

This video consists of an image that has been edited in three different ways. The way is desaturation, the second way is split screen and the third way is adding text over the image. 

I don't think that the image represents the music video genre of narrative. I think this because there is nothing in the image that is specific to the genre. 

Next time I would set up the picture so it includes specific elements of the genre so it is recognisable as a narrative music video.

Genre Stills - Narrative

This video consists of an image that has been edited in three different ways. The way is desaturation, the second way is split screen and the third way is adding text over the image. 

Here is the original picture:

I don't think that the image represents the music video genre of narrative. I think this because there is nothing in the image that is specific to the genre. 

Next time I would set up the picture so it includes specific elements of the genre so it is recognisable as a narrative music video.

Genre Stills - all genres

Performance

I have edited this performance still by desaturation. This medium shot has the singer in the centre of the frame to show he is the main focus. I chose to make this into black and white so that the singer's t-shirt will stand out making him clear to the audience. It is also different and makes the audience want to watch more. To use desaturation in my music video I might use it every now and then to create a certain part to stand out and draw the audience in.

Narrative

This narrative still has been edited with the use of a split screen. This shows the story of this man in two different lights. The left still is a high angle and long shot of the man looking depressed and vulnerable in a wheelchair. On the right still it shows a medium close up and high angle of a man who is work based on a computer showing he is intelligent. In my music video I will use split screens to show two sides of a story (if a narrative) or to use showing more than one band member (in performance).

Image

I added text to this image still. The text is bright and girly which demonstrates what the singer in the still is like - creating her image. Even though she is towards the left of the frame, the use of a mirror shows she is looking at herself reflection, allowing the audience to create an opinion of the singer. If I was to use text in my music video I would make sure the text colours and style will suit the song genre and perhaps have some of the lyrics on the screen.

Genre Stills

Semiotics and genre analysis

Goodwin's Rules

Music video analysis from St Peters RC Comprehensive

Music Video Semiotics

Goodwins Rules

Video essay – andrew goodwin's rules from St Peters RC Comprehensive

Analysis of music video - Goodwin's Rules

Preliminary Task - Adam

Introduction

My name is Jade Jelley and I am 18 years old. I am doing A2 media studies as one of my three A Levels, as well as Business Studies and English Language. I enjoy all of the subjects that I study and I am hoping to take the skills I learn in all of them with me to University.

Thank you for looking at our blog and I hope you enjoy the content :)

Introduction

My name is Adam Harrison and I am part of the group to make a music video for my A2 media studies. I love filming and editing and hope to do film production at university. I also like to create content in my free time which furthers my skills in the subject.

Tatums Introduction

Hi, my name is Tatum Evans and I am 17 years old. I study at St Peters Catholic Sixth Form in Guildford. The subjects I am studying are Media, Health and Social Care and Business Studies; I have a great interest in all three of my subjects. Thank you for taking the time to look at our blog.