Representation

 For the beginning of the sequence i added a slow motion edit when opening the door to the shop. I did this with a blurred effect over the sequence. By having these two edits it showed the narrative of this pop genre as it made the person seem lonely, perhaps due to a break up.

Further on in the duration of the music video i have desaturated the part when the girl goes on her phone and looks at products. This suggests that it is from the past because the ending of the sequence is her walking back down the aisle. The use of the zooming in to a close up on the girls hand dropping from the store products shows she has just found some devastating news on the phone.

I have experienced the idea of Mulvey's male gaze. However, instead of using the male i have used a female in the sequence. But the female actions are being dictated by the male which follows the theory.

What i would have improved is by adding a split screen onto the middle of the sequence. I would have put the male on the phone on the left side and the female on the right to make it clear they are on the phone together.