Initial Ideas

Jade: We were playing around with different props to go with our song Nite Klub, I chose to use the Barbies in order to create a unique scene. I used the barbies with the lyrics ‘all girls are slags’ as the barbies didn’t have any clothes and therefore would have possibly been called ‘slaggy’. I put the barbies into the holes of a stool and put it in front of a drama mirror. I turned the stool around whilst Adam took photos of the barbies so that if the shots were put together it would look like the stool is spinning. I liked the stool aspect of the clip as it was different and represented the barbie dolls as ‘show girls’ or something of that nature. If I did it again I would ensure that no one could be seen in the mirror whilst filming. I think that if we were to use that clip in the real music video then we would need to put more thought into how we are presenting the barbies. 

We experimented with lyrics and visuals, to match up the context of the lyrics with the props and settings available. It was fairly successful however slightly strange. I used an inflatable flamingo as a pillow, for the lyrics “sleep all day”. 

Representation

 For the beginning of the sequence i added a slow motion edit when opening the door to the shop. I did this with a blurred effect over the sequence. By having these two edits it showed the narrative of this pop genre as it made the person seem lonely, perhaps due to a break up.

Further on in the duration of the music video i have desaturated the part when the girl goes on her phone and looks at products. This suggests that it is from the past because the ending of the sequence is her walking back down the aisle. The use of the zooming in to a close up on the girls hand dropping from the store products shows she has just found some devastating news on the phone.

I have experienced the idea of Mulvey's male gaze. However, instead of using the male i have used a female in the sequence. But the female actions are being dictated by the male which follows the theory.

What i would have improved is by adding a split screen onto the middle of the sequence. I would have put the male on the phone on the left side and the female on the right to make it clear they are on the phone together.

Representations

Each still relates to the country and western, this is shown through the mis-en-scene, editing and cinematography. The mis-en-scene reflects the genre as the use of hay bales relates to the countryside and typical country songs. The setting of the field with the tractor in the background is quite relaxing with little spectacle, this could suggest that people would listen to it if they are trying to relax or enjoy that specific music genre. The cinematography also shows the genre as the panning shot in the first scene leads up into the trees, suggesting that it's a relaxing and calming music video. The editing also reflects the genre as the slow motion used shows that the song is quite slow and calm. I was exploring Mulvey's theory throughout the process by being the lead role in the video rather than a male, however the female actions are being dictated by the male.

Representation

The music genre of this video is boy band. This is shown in the video because the actor/artist looks like they are just having fun. The video focuses on them through the camerawork and editing.
To improve it I would use a larger variety of shots, especially those that are typical of the genre. Also, I would include more people in the video, usually in boy band music videos they include a whole band. I could use the effects that I used in this video for the actual music video that I make. This video has allowed me to practice different types of editing.

Representation

The genre of my representation trial video is rock. The shots show this through M-E-S, I am playing a guitar in the video a am also shaking my head at the end to show my passion for the music much like a rockstar. Cinematography also supports the genre through a panning shot of the guitar. Editing supports the genre through the colour isolation giving the footage a rocky vibe.

Record Label Research

The label came to prominence from 1992 onwards releasing countless classics of dark side hard-core and jungle over the next couple of years. The label evolved with the times and by 1994 was one of the leading jungle labels. In the wake of this, the label created a number of subsidiary labels, each showcasing a differing style of music from the main imprint, including 100% Records, 5HQ Recordings, Reformed Records, New Identity, Easymen, F Project, Dubform and lately, Digiform.

Nervous Records is an American record label, of underground house and hip hop, founded in 1991. Noted for early productions by notables including Armand Van Helden, Mood II Swing, Masters at Work and Josh Wink. Arguably, the best-selling and most popular artist on the label is Kim English.

Bad Boy Entertainment (also known as Bad Boy Records) is an American record label founded in 1993 by Sean Combs. Today, it operates as a division of Epic Records, a division of Sony Music Entertainment. They produce Hip Hop and R&B.