Unfortunately I was unable to find any reaction videos for music in the Ska Genre, however I managed to find one for the Adele's music video called 'Hello'. The video shows a fan watching her music video and showing their reaction. He explains that he loves how dramatic the music video is and the her hair and make up (mise-en-scene).
The use of reaction videos help to promote music videos as the majority of the time it's fans showing positive reviews and their excitement from the release of the new song. This therefore encourages others to watch the video and it introduces the song to more people, gaining more popularity for the song and the artist.
The research is relevant as it helps us to understanding the type of music audiences listen to/enjoy/ buy and allows us to use this information whilst creating our music promo and products. The video shows us the reaction of an audience to a music video and therefore allows us to pick out features which they seem to enjoy and we can therefore use this for our products. We are able to use similar shots, angles, props and costumes in order to try and engage with different audiences.
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